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What makes a company attractive to financiers? There are compelling attributes besides an attractive valuation or expectations of explosive development.

When starting to assess a business for possible investment, here are some crucial attributes worth seeing.

Wide Economic Moat

The financial moat is the special, lasting advantage that keeps rivals away and allows a company to produce higher-than-average revenues.

Billionaire financier Warren Buffett is credited with popularizing the term ‘financial moat.’ Investing sites such as Morningstar and The Motley Fool reference the expression. Simply as in medieval days, the moat protects its owners from situations like these:

  • Attacks by upstarts offering flashier or cheaper product and services.
  • Direct competitors stealing customers with high-performing products or services.
  • Well-established companies entering the marketplace and capturing market share.

The wider the moat, the longer a business’s monetary success should last.

For example, a pharmaceutical company with a patent on a popular medicine that’ll not expire till 2017 has a safety moat of 4 years. A corporation with many patents and even more medicines in the development pipeline can have an even more powerful and longer-lasting benefit.

Other examples of moats include:

  • Loyal base of consumers (such as search-engine individuals or company subscribers).
  • Products and services that are hard, costly, and time-consuming to drop for a competitor’s offering (such as software embedded in different facets of daily operations).
  • Connectedness that causes more connections (such as a network of purchasers and sellers or a payment method widely accepted by business that becomes more and more in need by customers).
  • Infrastructure such as an electrical grid or small bundle delivery service’s centers, warehouse, and trucks.
  • Intellectual yard, such as patents, brand names, exclusive technology, and copyrighted products.
  • Low production and distribution costs acquired through techniques not quickly replicated by novices or outsiders such as high-volume investment contracts, partnerships with suppliers and consumers, and reliable production procedures.

Recognizing an economic moat is fairly easy, forecasting whether it’ll be important years from now isn’t so simple. Need for certain services and products could vanish or disruptive (or game-changing) innovations and business models might surface, getting rid of or weakening the strength of the moat. Still, it’s smart to think about whether a business has benefits that protect from invaders.

Integrated Into Our Daily Lives

A terrific company has services and products that you easily and gladly incorporate into your day-to-day life at home, work, or both. These could be your preferred store or products provider, streaming entertainment company or online software application company, search engine or data source, cellphone company or telecom company, apparel brand name or consistent laundry, online broker or bank, etc.

These business are able to meet wants and needs with methods that are understandable, costs that are budget friendly, and distribution channels that come to you.


A rewarding company makes more cash than it invests. The earnings margin indicates just how much earnings every dollar of sales produces, compute this number by dividing earnings by profits. Sure, we anticipate businesses to be profitable simply by being a for-profit company, however many make it through for many years by securing outdoors financing or utilizing excess cash. So, it’s worth inspecting monetary statements to take a look at earnings margins.

A great business generates a profit by charging sufficient to cover its costs. Really frequently, a wide economic moat enables business to 1) charge a premium for its product and services, 2) sell a high volume to clients, 3) regulate its costs and run successfully, or 4) do a mix of these.

Profit margins differ by industry. Some markets have greater margins than others, so compare success among rivals to recognize the very best business in each classification.

Free Cash Flow

Free capital is defined by Investopedia as ‘cash flow from operations (running money) – capital expenditures’ or ‘the amount of cash a business has after paying its expenses for recurring activities and development.’

Capital expenses, or capex, lower free capital, though such spending is commonly needed to fortify a financial moat and desirable for continuous growth. For example, a company might make use of cash to 1) pay for the building of brand-new stores in order to reach even more customers or 2) upgrade systems for more efficient operations. These expenses ought to at some point reap cash-generating perks such as greater sales and greater profit margins or lower expenses.

Similarly, you may use cash to remodel your house and include solar panels or similar upgrades. Your cash flow suffers in the years you make these purchases however you’ll be better positioned for the future with lower energy costs, for example. The crucial thing is to avoid overspending on unimportant changes that do not include value.

Companies that produce a bunch of cash have the tendency to be healthy and successful plus well positioned to take on brand-new opportunities or defend themselves from competitive dangers.

Visionary Management and Effective Management

Visionary leaders motivate a business to maintain its relevance while staying true to its core function as consumers expand and change, culture evolves, technology advances, and competitors attempt to trespass on its territory. Efficient managers make certain that concepts are interacted throughout the organization and guarantees that plans are executed appropriately.

Both leadership and management are important to the success of a wonderful company. In addition to setting total instructions, their values commonly permeate the entire company. So, if the top-level people think in the brand message, reveal commitment to quality, value innovation, and appreciate clients, then it’s more likely that the front-line staff members will, too. Your experiences with a business, then, can assist you detect an outstanding organization.

In my experience, nobody or no company is best all the time. A terrific business typically has at least 3 or more (but possibly not all) of these attributes.

Note that there’s a distinction between an excellent company and a wonderful financial investment. That is, a remarkable company might’ve qualities that may make its stock an inadequate candidate for your investment dollars. But it’s worth considering exactly what makes a company excellent prior to you invest.

What qualities do you try to find in a company?