Why Purchase

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I just recently checked out a short article on Dave Ramsey’s site that talked about how we use filters to cash, justify specific purchasings, and kick ourselves about others. The author, Jon Acuff, shared a tale about a friend who just recently purchased an iPhone app for $0.99– the normal price for an app. She conformed for about 6 weeks then stopped.

Interestingly, she hadn’t been really satisfied and felt that she squandered a dollar. She just lived through six weeks of enjoyment for one dollar and she was disappointed! How many other things do we purchase for a dollar (pop, a cheeseburger, candy bars) and consume in 20 mins? In some way her filter raised her expectations to an unlikely level.

The filter we normally put on investments is the ‘what’ filter. ‘What’ can I purchase with this dollar that’s seeming to burn an opening in my wallet. The threat of this filter is that we can forget why we are buying something and feel that we simply have to purchase something. Prior to you purchase the next one dollar app or one hundred dollar phone, ask yourself ‘why’ and make sure your expectations are in check.

Do you’ve a realistic view of the fulfillment you’ll receive from your next purchasing?

I know, I know. That’s much easier to type than use– but the point is this: You’ll be more pleased with your investments if you ask ‘why am I purchasing this’ rather of falling prey to the ‘what can I buy with this dollar’ filter.