America’s 100 most significant advertisers invested a record $109 billion on marketing in 2013, lastly eclipsing the quantity of money they paid out prior to the financial crash in 2007.
Ad Age reports in its recently updated marketing data source that the leading 100 brands enhanced their advertising spending plans by 4.4 % this past year, a number strengthened by a 26 % spending increase from the technology market.
The 2 biggest gainers of the group were Expedia and Microsoft, up 30 % and 61 %, respectively.
Like in 2013, Procter and Gamble was the leading spender, clocking in at simply under $5 billion in 2013.
JPMorgan Chase spent $1.88 billion on ads
This was a 10 % boost from 2012.
TV: $225 million
Magazines: $47 million
Newspapers: $18 million
Internet: $59 million
Other: $1.48 billion
Walt Disney Co. invested $1.96 billion on ads
This was a 4.5 % boost from 2012.
TV: $524 million
Magazines: $113 million
Newspapers: $23 million
Internet: $140 million
Other: $1.1 billion
Fiat Chrysler invested $1.97 billion on ads
This was a 1.4 % increase from 2012.
TV: $900 million
Magazines: $71 million
Newspapers: $10 million
Internet: $110 million
Other: $808 million