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America’s 100 most significant advertisers invested a record $109 billion on marketing in 2013, lastly eclipsing the quantity of money they paid out prior to the financial crash in 2007.

Ad Age reports in its recently updated marketing data source that the leading 100 brands enhanced their advertising spending plans by 4.4 % this past year, a number strengthened by a 26 % spending increase from the technology market.

The 2 biggest gainers of the group were Expedia and Microsoft, up 30 % and 61 %, respectively.

Like in 2013, Procter and Gamble was the leading spender, clocking in at simply under $5 billion in 2013.

JPMorgan Chase spent $1.88 billion on ads

This was a 10 % boost from 2012.

TV: $225 million

Magazines: $47 million

Newspapers: $18 million

Internet: $59 million

Other: $1.48 billion

Walt Disney Co. invested $1.96 billion on ads

This was a 4.5 % boost from 2012.

TV: $524 million

Magazines: $113 million

Newspapers: $23 million

Internet: $140 million

Other: $1.1 billion

Fiat Chrysler invested $1.97 billion on ads

This was a 1.4 % increase from 2012.

TV: $900 million

Magazines: $71 million

Newspapers: $10 million

Internet: $110 million

Other: $808 million