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Discover plans to cease its Secure Online Account Numbers program again while the business reaffirms its $0 fraud liability policy on unauthorized charges. The program, which allows Discover cardmembers to produce alternate card numbers for much safer online shopping, will no longer be offered starting Feb. 7, according to a notification sent out to consumers.

“We know that a small section of our cardmember base was extremely devoted to this service and we regret the trouble this causes them,” stated Laura Gingiss, a Discover representative. “The safety and security of our cardmembers remains a top priority and they can rest guaranteed understanding they’re secured from unauthorized charges on their accounts.”

Through the Secure Online Account Figures service, the charge card numbers produced for online purchases can just be made use of at a single business and expire rather.

Online buyers discovered peace-of-mind knowing that even if the card number was stolen, there were procedures that lowered the chance of fraudulent task.

“I make sure any cardholder or business that’s actually been a sufferer of credit card number compromises would be happy to know that [these card numbers] are distinct and unusable elsewhere,” stated H.K., a Discover consumer who values the Secure Online Account Figures service. “I remember the last time they planned to shut off the function. I hadn’t been happy about it then neither.”

The service was formerly terminated in September 2011, however Discover renewed the service one month later after getting favorable feedback from consumers.

For the faithful group of clients who still frequently depend on Secure Online Account Numbers, there may be a small trouble posed by the service’s discontinuation.

Effective March 16, 2014, all existing Secure Online Account Figures will expire. Those with computerized costs payments utilizing these account numbers will have to update payment information to guarantee that void card numbers aren’t utilized to make future purchases.

Other major charge card issuers that still provide such a service include Bank of America and Citibank. American Express terminated a similar service 2004 when the business felt that its scams protection policies were enough to protect clients.