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Nestor Inc is a Providence, R.I.-based business that offers automated traffic enforcement systems to city governments. It’s 89 workers and trades non-prescription under the ticker ‘NEST.’

That’s not to be confused with Nest – the state-of-the-art thermostat and smoke detector business started by previous iPod brilliant Tony Fadell and offered to Google for a cool $3.2 billion earlier today.

But don’t mention to that to smart investors! Nestor Inc. (the penny stock) is up 1900 % on the information, as investors confuse the 2 companies. There’s in fact quite suitable volume right here too, recommending that a great amount of individuals made the mistake or are attempting to anticipate that people might. The rise was first noted by Kid Dynamite’s blog site.

Bloomberg’s Matt Levine asks the natural follow-up question.

If you’d advance knowledge of the Google/Nest deal, would you get some Nestor, Inc. shares? And would that be insider trading?

– Matt Levine (@ matt_levine) January 15, 2014

Basically, it would’ve been a rather smart investing play to see the Nest deal, prepare for the dumb buyers making the Nest/Nestor error, then ride the Nestor stock up.

It seem like a scene out of ‘The Wolf of Wall Street.’

Reuters’ Felix Salmon and CNBC’s John Carney both suggested on Twitter that, yes, that’d in truth be insider trading. If you made product gains through non-public info of the deal, that’s insider trading folks! But we are most likely not likely to see this brought to justice.

And, as Salmon noted, you might too just await the deal to have actually been revealed, because you ‘d make as much cash the legal way.

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