The standard wisdom is that females drive shopping trends since they regulate up to 80 % of home spending. Nevertheless, guys drive almost as much e-commerce spending in the U.S. as females, a brand-new report from BI Intelligence finds.

  • In 2010, comScore estimated that men account for $4 out of every $10 spent online. In 2012, a Greenfield survey found that men account for 42 % of online spending in the U.S.
  • Men are actually most likely to make purchases on mobile devices than females.
    • Twenty-two percent of men made a purchase on their smartphones last year, compared to just 18 % of females.
    • And 20 % of guys purchased something on a tablet, while the portion for ladies was 17 %.
  • More importantly, lots of men say they want to shift all their spending online.
    • 40 % of American men matured 18 to 34 stated they’d ‘ideally purchase everything online,’ compared to only 33 % of ladies.

bii ecommerce attitudes

These findings suggest that men stand for a huge chance for online merchants and e-commerce companies. Bricks-and-mortar establishments that sell merchandise primarily for guys are at particularly high threat of losing clients to online shopping options.

In a brand-new report, BI Intelligence breaks down the demographics of U.S. online and mobile consumers by gender, age, income, and education and takes a look at what they are shopping for, and how their habits differ.

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In full, the report:

  • Explains why men are a lot more vital for e-commerce retail over in-store sales, and why they’re more likely to buy on smartphones than women.
  • Indexes e-commerce spending by age group versus the quantity of time an offered group spends online.
  • Breaks down online spending habits of teenagers, consisting of the brands and items they purchase.
  • Examines the elements behind exactly what drives online purchases among millennials.
  • Identifies Gen X, boomers, and older consumers’ online spending tendencies.
  • Looks at how education and earnings impact e-commerce spending.

For full access to all BI Intelligence’s reports, charts, and newsletters covering the e-commerce market, sign up.